DOOH

The traditional out of home advertising has long ago shifted to Digital Out-Of-Home advertising. With advanced technology like Machine learning DOOH is also evolved to Programmatic DOOH which saves lot of time and money for both publishers and advertisers. We dJAX, a front-runners in advertising and marketing technology provide you the best programmatic solution for DOOH advertising.

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dJAX Technologies offers a complete end-to-end programmatic solution for all your DOOH needs like programmatically planning, targeting, managing, and measuring DOOH ad campaigns. This also includes demand-side platform (DSP), supply-side platform (SSP) all integrated together to enable data-driven, automated, measurable DOOH transactions. We automate the process of buying and selling the DOOH ads inventories and provide various targeting options.

Programmatic DOOH doesn’t rely on direct communication, offline agreements or manual scheduling. Here the DSP decides how to bid for an impression; the SSP decides who wins the impression programmatically. The attributes like geolocation, time of day, consumer behavior, audience movement pattern, weather conditions, footfall density and much more allow advertisers to reach the right people with the right message at the right time.

Based on environment where the DOOH screens are placed the targets can be determined. For an example in airports based on the flight schedule the creatives related to the destination city can be displayed. The views of the DOOH ads can be measured by tracking the handsets passing the DOOH screens. Even by vetting the mobile of the audience in moment nearby the DOOH screens the creative related to their interest can be delivered.

DOOH is a growing space. Its demand is high, it offers excellent ROI, and DOOH ads reach larger audience at reasonable cost. Also these ads cannot be skipped or blocked by the viewers. Programmatic DOOH saves a lot of time, whether pausing a campaign or changing creative anything can be done quickly and at any moment since everything is controlled through ad exchange.

We dJAX with our well experienced technical experts can provide you an excellent and cost effective solution for all your DOOH needs.